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 Mary Lynn Murtha draws on 22 years’ experience as a sales and marketing executive to help
companies improve their sales and marketing performance. Through her business practice as a consultant for Customer Centric Systems, she helps clients integrate
sales and marketing by aligning their sales and marketing processes. Her clients have discovered that integrating the two results in increased revenue through greater sales productivity and effectiveness.
Mary’s goal is to help her client companies increase the consistency and effectiveness of their sales messaging across all selling channels. She helps them
first identify critical customer business goals and then maps the client’s capabilities and value accordingly. This ensures that an organization delivers a consistent,
customer-focused sales strategy, as well as sales-ready messaging that communicates clear value to its clients. Over the past 10 years, Mary has worked with a number of mid-size and Fortune 500
companies in the U.S. and Europe, including Sirva Relocation, HHP, Matrix One, On Center, Ultryx Corporation.
Before joining
Customer Centric Systems, Mary was vice president of marketing for an Internet start-up company that provided sales channel-management software solutions for manufacturers.
With responsibility for corporate marketing and business development, she created and launched customer-centered, value-based sales and marketing strategies. Mary was also instrumental in
repositioning the company; helped sell marquee accounts; raised venture capital; and developed a new corporate identity program that included the introduction of customer-centered messaging.
During her tenure there, the company’s sales increased by 200 percent, and the company tripled in size!
Prior to joining Ultryx in 1997, Mary worked for
Legent Corporation’s Information Technology division, a software and professional services provider for on-line learning and performance
support solutions. In addition to positions in marketing and product management, she held a variety of sales management positions with the company. These included sales manager for
indirect sales, regional manager for direct sales and account executive.
Early on in her career, Mary was part of a start-up company that provided agency automation
software for the insurance industry. She served in a variety of management positions there that spanned professional services, marketing support and product management.
Mary has been recognized for her executive leadership as a finalist for the Industry & Technology Council of Central Ohio Outstanding Women in Technology Award. She is a founding member
and past president of the International Association of Microsoft Certified Partners of Central Ohio.
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