Valuable for:

Corporate communications teams
Product managers and marketers
Field marketing teams
Content teams
Any and all marketing team members

  Skills learned:

Participants lean how to:
Develop Sales-Ready Messaging
Integrate the messages into the organization's marketing collateral support tools
Intertwine Sales-Ready Messaging with very step of the sales process

  Key benefits:

Your sales people use Sales-Ready Messaging to create a proactive structure from which they lead conversations about business issues, instead of responding reactively to a prospect's questions about the product.
Your organization will deliver consistent, effective messaging at every customer touch point.

For more information:
To learn more about our Sales-Ready Messaging program, please contact Bosworth-Kenney at
760-436-2444 or info@bosworth-kenneyselling.com.

Are you a marketing professional who wants to assist the sales team with delivering messages that turn prospects into loyal customers?

We teach our clients that the foundation of a meaningful dialogue between seller and prospect is how the product or service can be used to solve problems or achieve goals. During this hands-on program, participants learn what messaging is needed and the purpose of each messaging component, along with how to deliver it, to whom, and at what point in the sales cycle messaging should be used.

Sales-Ready Messaging skills are also transferred to the organization's marketing staff, who will, in turn, incorporate consistent and effective messaging into all marketing materials, including web sites, white papers, product descriptions, case studies, reference stories, emails, newsletters, prospecting letters and telesales.

Program participants apply their learning in skill practices that include role-plays and development of new tools, as well as an "extreme makeover" program on collateral materials currently in use.

Tailoring Sales-Ready Messaging Workshop