CustomerCentric Selling® evolved to create the ideal customer experience.

CustomerCentric Selling® (CCS) is the newest generation in customizable, repeatable, and proven sales and marketing methodologies. Mike Bosworth, the author of the methodology's forerunner—Solution Selling—and one of the founders of CCS, developed the CustomerCentric sales methodology to refine the successful approaches used in Solution Selling, and make them more appropriate for the needs of a changing selling environment.  .

"My partners and I developed CustomerCentric Selling® and Sales Ready Messaging™ not only to address the challenges of selling solutions to the enterprise in today's high value environment, but also to offer virtually any salesperson in any industry the opportunity to have more meaningful conversations with prospects," says Bosworth.

Through CCS, salespeople can sell more effectively via a process their managers can implement, monitor, and adjust. The methodology allows salespeople to execute institutionalized best practices that their managers can supervise. Learn more.

We made a change for the better. Now you can, too.

Bosworth-Kenney Selling began as a Solution Selling Affiliate in 1994.  We transitioned to a CustomerCentric Selling® Partner in 2004 in order to help our clients respond to the changing needs of today's challenging selling environment.

If you currently subscribe to Solution Selling, taking the next step to CustomerCentric Selling® is easy. CCS and Sales Ready Messaging™ are "backward compatible" for former Solution Selling® clients. Bosworth-Kenney Selling has already helped several of our clients migrate from Solution Selling to CustomerCentric Selling®, and we are ready to help your company and your staff make the transition in a few easy steps. Learn how.

The Evolution of CustomerCentric Selling®