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 Craig Lincoln has been helping companies implement selling methodologies since 1986, when as
Senior Management Development Specialist for the $43 Billion, Los Angeles based, Great Western Financial Corporation he was asked to help implement a division-wide sales methodology. Craig went on to
implement, and later modify and enhance the needs-driven, consultative selling process that enabled that company to generate steady retail growth and expansion during the banking consolidations of the late 1980s.
In 1993, he was certified by Solution Selling® founder Mike Bosworth to pilot that process in the company. Managers and regions trained by
Lincoln and his team began to consistently and significantly outperform the rest of the retail division. Seeing application beyond the financial
services vertical market, Lincoln left the company in 1996 to start his own Solution Selling®-based sales and management consulting practice, working with large high-tech clients including
IBM, Sybase, Oracle, Tandem, and Control Data Systems, as well as several small start-ups and private technology and financial companies. In 1999, he was made a formal
business partner of Solution Selling, Inc.
In 2003, Lincoln joined CustomerCentric Systems as a licensed affiliate in order to continue to
participate in the continuing growth and development of the process that has enabled his clients to reliably predict and grow revenues, reduce the cost of sales, and shorten lengthy sales cycles.
Acknowledged as an exceptional speaker, trainer, and goodwill ambassador, he has worked with clients throughout the United States, and in China, Hong Kong, Australia, France, Mexico, and Belgium.
Lincoln has Bachelors and Masters degrees in Psychology from the University of Minnesota. He now lives in the greater Los Angeles area of Southern California.
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